Akshay Kumar explains why doing multi-city promotional tours can prove to be a futile exercise: “Aisa nahin hota hai ki mere kisi shehar mein jaane se meri film chalegi. Maine dekh liya Selfiee mein”

Akshay Kumar spoke to a group of journalists for the promotion of Mission Raniganj about the film and a lot more. He made an important comment about doing multi-city tours and how it can prove to be a futile exercise. He even gave the example of his film Selfiee (2023) which was promoted in several cities and yet, bombed at the box office.

Akshay Kumar said, “This (Mission Raniganj) is a word of mouth film. Aisa nahin hota hai ki mere kisi shehar mein jaane se meri film chalegi. Maine dekh liya Selfiee mein. Sab jagah ghoom liya. Aisa kuch nahin hota.”

Akshay continued, “It’s not like the audience will watch a film because I have paid their city a visit. Agar logon ke padosi ne bola ki acchi film hai, toh woh jaayenge film dekhne. Somebody asked me whether my family members liked the film. Unko toh acchi hi lagegi. Buri hongi toh bhi acchi lagegi. Unke bolne se thodi koi faayda hota hai. Public ke bolne se faayda hota hai. All the actors who promote their films would claim ‘Maine badi acchi film banayi hai. Yeh film zaroor jaake dekhna’. It is about 1 person telling the other and forwarding an appreciation message to 4 others. That is the tried and tested method.”

Akshay Kumar further said, “Promotion is important, but how you do it is more important. Today, you all are asking so many questions as you guys have seen the film. If we had met before the release and I would have tried explaining what the film, sach bolta hoon, aap log bahar jaa ke bolte ‘Yeh toh bolega hi aisa’!”

Lastly, he added, “I have done 150 films. I have understood one thing. Even the media knows that when an actor is giving gyaan, how much of it is true and how much of it is false. Unke saamne gyaani banne ki koshish mat karo. Let them decide. I am so happy that I am meeting you all after you guys have watched Mission Raniganj. Nahin toh mujhe itna zor lagana padta ki ‘film mein aisa hai, fir aisa hota hai’. You won’t feel the hardship faced by the miners in the film until you watch it.”

Also Read: Akshay Kumar talks about Mission Raniganj: “I can always make commercial films and earn money. But my whole idea is to make such kinds of films”

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