EXCLUSIVE: Regina Cassandra talks about how OTT has affected box office collections; says, “I would like to use that as a benchmark for good content”

Known for her films in multiple languages, Regina Cassandra was recently seen in Saakini Daakini which is a remake of the South Korean action comedy Midnight Runners. But the Indian adaptation features an interesting twist. While the original film features two male leads, the remake features two female leads. Regina is seen sharing screen space with Nivetha Thomas for the first time and the trailer has received thumbs up from many. In an exclusive chat with Bollywood Hungama, the actress spoke about films releasing on OTT and their impact on the Indian film industry.

Regina Cassandra, Nivetha Thomas starrer Saakini Daakini was released extensively in the South but when asked if it will receive the same treatment in other parts of the country, Regina spoke about how people often end up thinking that they will catch the film on OTT after a month. In fact, she also confirmed to Bollywood Hungama that Saakini Daakini will release on Netflix after a month. She said, “It will come on Netflix in a month.” She further added, “That’s what everyone's thing right now Everyone's like ‘arrey OTT pe toh aajayega’ (it will come on OTT).”

Talking about how it has affected box office collections and especially the producers and distributors, Regina added, “I know it definitely has affected collections. It has affected them way more than I thought it would or anyone thought it would. I would like to use that as a benchmark for good content. If your content is really good, people are going to flock to the theater to watch it. And I think we can use this as a benchmark for good content now and also that it's not going to be very easy to get people to the theater. Now, we should find strategies to figure out a way to get people to the theaters. We will have to work harder than we worked before.”

She also spoke about the extensive social media promotions she had to do for Saakini Daakini. “We've been at it. I've been on social media so much in the last one week. It is the most I've ever been in my life. I have been talking to people, doing interviews, promoting, tweeting, retweeting, posting, etc. It's been crazy, but we've just got to do it. Because if we want a theatrical release and a big one at that, then we've just got to push the envelope as much as we can,” she concluded.

Also Read: “Working with Nivetha Thomas was a lot of fun and looks like action comedy is our cuppa of tea” – Regina Cassandra on Telugu comedy Saakini Daakini

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