After Ranveer Singh, Tamannaah Bhatia joins the Sugar Cosmetic campaign

Actress Tamannaah Bhatia has invested in one of the biggest cosmetic brands in India - Sugar Cosmetics as an equity partner. The actress is paired up with Bollywood heartthrob Ranveer Singh for the campaign to charm the audience with their chemistry.

This will be the second time they share the screen together. Nearly six years ago, Ranveer Singh paired up with superstar Tamannaah for an ad that turned into an instant success and left the fans wanting more of the pair. Half a decade later, the influential actress and the energetic actor joined forces again for an ad for Sugar cosmetics. We wonder if this new pairing will lead to a full-fledged Bollywood feature film in the future.

On the professional front, Tamannaah is currently working on major multi-language projects like Madhur Bhandarkar’s  Babli Bouncer, Gurthunda Seethakalam, a Telugu language romantic drama, and Netflix’s Plan A Plan B. All 3 projects are slated to release this month. She will also be seen in Amazon Prime Video's Jee Karda.

For the unversed, Ranveer Singh will play the role of a brand evangelist and build brand connections across key markets. Speaking on his association with the cosmetic company, Ranveer said, “Defying the conventional has been embedded in my DNA and I take pride in partnering with a brand that believes in empowering women. I have admired SUGAR’s ability to build a tremendous fan-following over the years and I’m excited to be a part of this journey and help the brand achieve its mission of providing Indian women access to premium & quality makeup products specially formulated for them.”

Meanwhile, Vineeta Singh, co-founder and CEO of Sugar Cosmetics, also commented, “We are absolutely thrilled to welcome Ranveer to the SUGAR family. SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles and if someone shares the same DNA as ours, it is Ranveer! His personality of being bold, quirky, and vibrant makes the partnership a natural fit.”

Also Read: Ranveer Singh makes his first startup investment with SUGAR Cosmetics

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