Tera Kya Hoga Lovely maker Balwant Singh Janjua blames Sony Pictures for film’s poor performance; says, “They were just sitting on it, the team was incompetent”

Producer-director Balwant Singh Janjua made a lovely original, engaging and genuinely funny rom-com about a girl, who cannot find a groom on account of her dark complexion.

The lovely Tera Kya Hoga Lovely went unnoticed with most moviegoers unaware of its existence.

Why wasn’t the film marketed properly? Said Janjua sadly, “This is the question I want to ask Sony Pictures. Such a big studio and when they heard the narration, they were so happy and I finished the film in just 41 days and that too during COVID.”

But then COVID went on and Janjua’s film was lost in the crisis. “Sony Pictures were just sitting on it. They tried to sell the film. But could not as the team was incompetent. They did Ormax also and there was an outstanding response. Our film got selected in Goa film Festival also where two hundred people watched and it was great response. Even then, they (Sony Pictures) didn’t have the confidence in my film,” he said.

On top of it all, there were administrative changes at Sony Pictures. Janjua said, “In the interim, the CEO left, so they didn’t know what to do. Everything was stopped and all the decisions were taken by the LA team, which doesn’t have any clue about the Indian market and the Indian audience so it got delayed and delayed and delayed….”

As an independent producer-director it is very difficult for Janjua to make the films he believes in. “As a filmmaker, it’s very frustrating that you write and you pitch your idea to a big studio, make the film with the best of intentions. But see what happened! If you can’t expect support from such a big studio like Sony Columbia Pictures, then as a maker you are helpless. But I’m very hopeful, sir. We made Tera Kya Hoga Lovely with the best of intentions,” he added.

Also Read: Tera Kya Hoga Lovely Trailer: This Ileana D’Cruz, Randeep Hooda starrer is a quirky take on color discrimination and dowry system

from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/YO9yJUd
via IFTTT